LinkedIn Brings Sponsored Updates to Users' Feeds
LinkedIn is launching Sponsored Updates, the company announced today. Touted as the core product of the professional network's content marketing program, Sponsored Updates are messages from advertisers that are placed along with the job change announcements and shop talk that appear on members' homepages.
LinkedIn is launching Sponsored Updates, the company announced today. Touted as the core product of the professional network’s content marketing program, Sponsored Updates are messages from advertisers that are placed along with the job change announcements and shop talk that appear on members’ homepages.
The messages look like the other updates, but they will be marked “sponsored,” much like Facebook’s in-stream ad unit, Sponsored Stories. Viewers will have the option to hit the like button, leave a comment, and share the post, as well as hide it from view.
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