LinkedIn Just Launched Some Snapchat-Like Features for Video Creators

Filters and text styles can now be used on the professional network

LinkedIn said video is being shared 20 times more than other types of content LinkedIn
Headshot of David Cohen

A touch of Snapchat and Instagram is coming to LinkedIn, as the professional network Tuesday announced the debut of filters and text styles for its members’ videos.

LinkedIn said video is being shared 20 times more than other types of content.

The professional network originally launched filters for events at the Grace Hopper Celebration last October, and it said in a blog post that the videos from that event inspired it to expand the feature, adding, “With today’s launch, you can give your work buddy a ‘Work High Five,’ swap ideas on passion projects with ‘Side Hustle’ or share the latest with the ‘On the Air’ filter. In the future, you’ll see more filters you can use in your professional life.”

LinkedIn added that the three text styles it is launching Tuesday— FifthAve, Geometric and Plain—will enable video creators to “add context so your community knows what’s happening, even when the sound is off,” saying that more text styles will be added in the future.

Users on LinkedIn can begin experimenting with the new video creation tools by following these steps:

  • Ensure that the latest version of the LinkedIn application for iOS or Android has been installed.
  • Tap the video icon in the share box.
  • Record or upload a video.
  • Add filters or text by tapping the icons in the top-right-had corner.
  • Drag those elements to their desired location. David Cohen is editor of Adweek's Social Pro Daily.