LinkedIn Expands Advertising Product to Mobile

Continues ad monetization push

If you're a LinkedIn member, you might start seeing more ads from the professional social network. Continuing its push to get more revenue from advertising, LinkedIn is bringing Sponsored InMail, which lets advertisers email targeted messages straight to users' mobile devices. The company wrote about it in a blog post here.

Since LinkedIn launched it in 2009, Sponsored InMail has only been available on desktop computers, so members would only get the ad messages if they were logged in from their desktop. But given that more than half of LinkedIn pageviews happen on mobile and 41 percent of LinkedIn visitors come to the site via mobile devices, the move seems overdue.

LinkedIn has been launching more advertising products to complement its bread-and-butter tactic of selling information about people's resumes to recruiters. Whether its users will mind getting more ads in their inboxes is another question, which is something advertisers have to keep in mind, lest there's a consumer backlash.

LinkedIn said that its guidelines only let members get one Sponsored InMail every 60 days and that members can also opt out of receiving it from their profiles or from a link at the bottom of each campaign.

The social net said more than 30 clients have tested the product but wouldn't identify any of them.


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