LinkedIn today debuted a sponsored updates offering that it started testing in January, continuing a steady monetization march of its 225-million-users-strong business professionals social net.
Companies and other organizations with LinkedIn company pages can dole out cash to promote their content to the platform's users who don't follow the brand's specific page.
The ads will be seen in users' updates feeds, including targeting different segments of the San Francisco-based firm's growing audience (it has added some 25 million users this year).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in