Online dating service Zoosk has just closed an additional $6 million in funding from existing investor Canaan Partners. The third round of funding will give the most popular dating application on Facebook the means to expand its offerings for users looking for someone special.
Zoosk is a free service, but makes money from premium memberships and the sale of Zoosk Coins, which allow users to purchase virtual gifts to attach to messages. Users fill out dating cards which other users use to match common interests and spark conversations and connections.
The company has nearly doubled its registered user base in the last six months, with numbers increasing from 16.5 million to 30 million users since January. As you can see below, Zoosk’s monthly active users on Facebook have ranged from 6 to 9 million in recent months. The service runs across number of social networking sites, including Facebook, MySpace, Hi5, Bebo and Friendster.
“We are thrilled to continue our partnership with Canaan Partners,” said Alex Mehr, co-founder of co-CEO of Zoosk. “This new round of financing enables us to aggressively expand our marketing efforts to introduce social dating to singles everywhere.”
Recent updates, including integrating Last.fm playlists and Netflix accounts, are giving potential daters added information about each other. This has added a new level of socialization to something as simple as selecting a movie, and shows the creativity the company is using to bring couples together through social networking.