Las Vegas Radio Station Plays 100% User-Controlled Rock… Using Facebook, Twitter and iPhone

Radio stations taking requests? That’s nothing new. Radio stations with play lists determined by Facebook and Twitter users? That’s something new.

Radio stations taking requests? That’s nothing new. Radio stations with play lists determined by Facebook and Twitter users? That’s something new.

Las Vegas is where top 40 station Jelli 96.7 (KYLI-FM) and rock station Jelli 94.5 (KXLI- FM) debuted their new formats Thursday, under terms of a multiyear agreement between Jelli and LKCM Radio Group, allowing listeners to choose every single song that plays on the air via the Jelli website or iPhone app, and then share and discuss the songs on Facebook and Twitter.

Jelli also features what it calls “power-ups” — Rocket for songs users like, and for those they don’t particularly care for, Bomb. And if enough Sucks votes are tallied for a song, it will be removed from the playlist.

Jelli 96.7 — The New Beat of Las Vegas (KYLI-FM) will feature top 40 tracks, including current and remix versions, while Jelli 94.5 — 100% User-Controlled Rock Radio (KXLI- FM) will play alternative and modern rock tunes.

Jelli CEO Mike Dougherty said:

We’re thrilled to launch today in Las Vegas, the place for entertainment innovation. Radio is inherently social. Starting today on Jelli 96.7 FM and Jelli 94.5 FM, Las Vegas listeners can play along together using the Web and their iPhones to create the most engaging and fun radio experiences Las Vegas has ever seen.