It’s no secret that people in England spell things differently. Like, what’s with that extra u in all those words — and why do they have to jack up theater by transposing the last two letters?
Our cousins from across the pond also sometimes fail to realize is that alliteration is not always the best idea. Just ask Krispy Kreme in Hull, England.
The business has a membership list for children who love those artery-hardening confectionery gems. It’s kind of a “club”…and some copywriters have already seen the problem.
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