STUDY: Facebook Video Ads Thrive; Twitter Advertisers Must Go Mobile
Social advertising and data company Kinetic Social, a Facebook Marketing Partner, offered a look at first-quarter-2015 ad performance on Facebook and Twitter.
Social advertising and data company Kinetic Social, a Facebook Marketing Partner, offered a look at first-quarter-2015 ad performance on Facebook and Twitter.
The report is embedded below, but findings for Facebook included:
- Overall ad performance on Facebook was up 266 percent year-over-year.
- Click-through rates for video ads (desktop and mobile) were up 57 percent in the first quarter of 2015 compared with the fourth-quarter of 2014. As a result, 31 percent of Facebook ad budgets have shifted to video ads.
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