Creative development and media company Thirty Five Media, owned by National Basketball Association superstar Kevin Durant and his business partner, Rich Kleinman, announced that it will work with YouTube to help athletes create their own YouTube channels, as well as to create new sports programming, as a YouTube development partner.
This partnership follows the launch of Durant’s own YouTube channel in April 2017, which has accumulated over 21 million views and more than 580,000 subscribers.
Going forward, Thirty Five Media will work with athletes and sports figures to launch channels similar to Durant’s, starting with National Football League player Richard Sherman, NBA player Karl-Anthony Towns and Durant’s Golden State Warriors teammates, JaVale McGee and Nick Young. In the video below, Sherman shared his first public comments following surgery to repair his Achilles tendon.
Durant’s channel will “remain a flagship project” for both Thirty Five Media and YouTube, with new weekly content being posted to the channel throughout the NBA season, including new series launches.
In a press release, YouTube chief product officer Neal Mohan said, “I’ve been extremely impressed by Kevin, Rich and the Thirty Five Media team in how they’ve rapidly embraced the YouTube platform, engaged the community and even helped provide valuable feedback on features to more closely connect content creators and fans. I’m excited to see them apply this expertise to help other athletes replicate this success on YouTube.”