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After airing a 15-second spot in Super Bowl LI featuring Michael Cena as the voice of Ernie the Elephant, The Wonderful Company’s Wonderful Pistachios brand will sit out Super Bowl LII.
The Wonderful Company director, corporate communications Mark T. Carmel confirmed to Adweek that The Wonderful Company had “no plans around the Super Bowl this year” for any of its brands.
“This is not a result of our investments in other areas; as with previous years, we make the decision whether or not to run in The Super Bowl based on a variety of factors, including messaging and media needs, inventory and sales goals,” he added.
Last year, The Wonderful Company ran 15-second spots for both its brands, Fiji Water and Wonderful Pistachios, which previously appeared in the Big Game in 2013, 2014 and 2017.
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