Does Snapchat Carry Hidden Pitfalls for Brands?

Snapchat is the “it” platform of 2016. It seems to go from one hit to the next, whether Gatorade at the Super Bowl or Snapchat itself making headlines at South By Southwest.

Snapchat is the “it” platform of 2016. It seems to go from one hit to the next, whether Gatorade at the Super Bowl or Snapchat itself making headlines at South By Southwest.

There’s no denying that the company has tapped into something consumers love and, as a result, brands have also fallen in love with Snapchat.

As appealing as the results may be; however, Snapchat carries a number of risks for chief marketing officers interested in tapping into the power of its platform.

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