Jason Wagenheim Becomes Bustle Digital Group’s First President

He'll continue to serve as the publisher's chief revenue officer

Jason Wagenheim helped grow revenue at BDG to $100 million in 2019. Bustle Digital Group
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Jason Wagenheim, who joined Bustle Digital Group in November 2016 as its chief revenue officer, has been named president at BDG, a new position. He will continue to be the company’s CRO, and still report to Bryan Goldberg, BDG’s CEO.

In a statement, Goldberg credited Wagenheim with helping him build BDG. The company has acquired seven businesses since Wagenheim joined, including Elite Daily, The Outline, Mic and Inverse, and created another publication in Input, a tech-centric site from Joshua Topolsky.

In his new role, Wagenheim, who was named to the Adweek 50 list of people to know in media, marketing and tech in 2019, will assume responsibility for the business development team.

“As we look to the future, he is absolutely the right person to advance the strategy and execution of our core business,” Goldberg said.

Wagenheim will oversee direct reports, including Elizabeth Webbe Lunny, evp of revenue; Emily DeSear, svp of creative; and Kate Robinson, svp of content distribution and partnerships.

If 2019 was the year of rebuilding and restructuring for the company, 2020 will execute on that foundation, Wagenheim told Adweek. Under his leadership, new advertisers including Macy’s, Walmart, Amazon and Sephora came on to work with Bustle Digital Group.

Revenue grew from nearly $25 million in 2016 to nearly $100 million in 2019, according to Wagenheim.

“My job will span departments with revenue generation being the priority, with strategy and planning and execution,” he said.


@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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