Will a Sponsored Content Marketplace Create a Bubble?
The new marketplace from IZEA aims to provide a single place for both brands and online influencers to meet and get campaigns started within minutes.
IZEA, a digital marketing firm founded by entrepreneur Ted Murphy, is launching a marketplace that will serve sponsored content across Twitter, YouTube, Facebook, LinkedIn, Instagram and Tumblr. But as sponsored content becomes more prevalent, will it dilute its effectiveness?
The new marketplace aims to provide a single place for both brands and online influencers to meet and get campaigns started within minutes, according to a company press release. The release also states that the marketplace will offer a variety of tools to speed up the process.
These tools include a search engine for advertisers to find creators, two-way bidding and negotiation, streamlined electronic payments, real-time performance tracking and automatic FTC disclosure on any advertising material that results from collaborations.
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