iVillage, Rogers Media Team Up on iVillage Canada

Speaking of iVillage, the NBC Universal-owned women’s portal is looking north of the border, reaching a long-term agreement with Canadian media company Rogers Media that will result in the creation of iVillage Canada.

The site will be independently operated by Rogers and feature content from Rogers properties including Chatelaine, Sweetspot.ca, and Citytv, as well as from iVillage and iVillage UK.

Leigh Felesky, who led Chatelaine’s relaunch last year, will be general manager and director of iVillage Canada.

Rogers will also manage all sales and marketing, along with representing Canadian ad inventory on existing iVillage sites.

iVillage senior vice president of business development John Curbishley said:

This deal speaks volumes about the brand equity of iVillage, which is an established leader in the women’s online community. Rogers — with an unrivalled combination of cross-media assets, digital expertise, and sales strength — is an ideal partner to carry the brand forward in the Canadian market. This is an exciting start to a long-term relationship with Rogers and also a strong model for further iVillage international expansion.

Rogers VP of digital product Pary Bell added:

We’re excited to partner with iVillage and bring the leading women’s digital brand to millions of women across Canada. iVillage.ca will offer rich content and community, covering areas like pregnancy and parenting; beauty and style; health and food; and entertainment.

And Felesky said:

iVillage is the perfect complement to the Rogers family of women’s brands. As both a business person and a mother, I am eager to provide a place for all Canadian women to enjoy a breadth of advice, entertainment, and conversation.