Israel Launches PR Campaign; Seeks To Involve Citizens
Israel launched a PR campaign this week to boost the country’s image abroad. Consisting of a new Web site, an advertising campaign and direct grassroots outreach to Israelis, the campaign aims to have them spread the word themselves about “the beautiful Israel you know,” a spokesperson told the Associated Press.
Writes the AP’s Matti Friedman:
[The campaign] offers a puzzling take on what foreign attitudes toward the country really are, and appears to reflect a view that poor public relations, and not policies, lie at the root of Israel’s image problem.
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