Is Corona Beer Facing a Brand Crisis Because of Coronavirus?

The pale lager from Mexico is not having a great start to 2020

We may never know the true intent behind consumer searches like “corona beer virus,” but data from multiple platforms shows an increase in this and related terms since the World Health Organization first began tracking coronavirus cases in China on Dec. 31.

Google Trends, for example, shows a spike in searches for “beer virus” and “corona beer virus” between Jan. 26 and Feb. 1.

In its own keyword analysis, online visibility management platform SEMrush found three new terms in January 2020: “corona beer virus” was used in search 49,500 times; “corona virus beer” was used 22,200 times; and “beer coronavirus” was used 390 times.

But SEMrush also saw a big boost for the brand term “corona beer,” which went from 49,500 searches in December 2019 to 201,000 searches in January 2020.

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