Instagram combined its users’ nostalgic trends with its shopping capabilities to create curated collections of products just in time for the holiday shopping season.
All products in these collections can be purchased without leaving Instagram via the Facebook-owned photo- and video-sharing network’s checkout functionality, and products can be saved to personal shopping collections for further investigation.
Instagram said in a blog post, “We’ve curated collections of products inspired by some of this year’s top trends on Instagram. Whether you’re a #NewParent or need a holiday #PartyLewk, we’ve got a collection for you.”
The collections are:
- #MakeupQueens, featuring items from Haus Laboratories, Huda Beauty, MAC Cosmetics and Slayfire Cosmetics.
- #MustCop, featuring items from Bershka, Chinatown Market and Mr Porter.
- #NewParents, featuring items from L’oved Baby, Rose and Rex and Rylee + Cru.
- #Wanderlust, featuring items from Baboon, Mr Porter, Oliver Peoples and Snowe.