Instagram Is Trying to Help Out Parents With Teens on Its Network

The photo- and video-sharing app introduced A Parent’s Guide

A Parent's Guide Instagram

Teens have flocked to Instagram in recent years, but do their parents understand how the Facebook-owned photo- and video-sharing network is being used by their offspring?

Instagram chief operating officer Marne Levine introduced A Parent’s Guide, a new resource for parents of teens who use Instagram.

Levine said in a blog post that there are three primary areas of focus for A Parent’s Guide: privacy, interactions and time spent on the network.

A Parent’s Guide includes basic information about the Instagram application, descriptions of available tools and a discussion guide for parents and their teens to discuss the latter’s use of Instagram.

Levine wrote that the questions in the discussion guide were developed in collaboration with education and social media expert Ana Homayoun with the goal of helping parents ensure that their teens are using Instagram in a positive way.

Other organizations that collaborated with Instagram on A Parent’s Guide included the National Parent Teacher Association, Scholastic, ConnectSafely, the National Alliance for Mental Illness, the National Eating Disorders Association, GLSEN, the Yale Center for Emotional Intelligence, PFLAG, Boys & Girls Clubs of America, Girl Scouts of the USA and PACER’s National Bullying Prevention Center.

Levine wrote, “I work at Instagram, and I’m also a parent. That’s the lens I bring into the office each day, just like many other parents who work here. We know the social media landscape will continue to change, and we’re committed to being here every step of the way to make sure parents and their teens have the tools they need to make the choices that are right for them.” David Cohen is editor of Adweek's Social Pro Daily.