Advertising Week

80% of Instagram Users Voluntarily Connect With a Brand on the Platform

It wants to 'shrink the distance between businesses and customers'

marne-levine-aw-CONTENT-2017 — Instagram's COO Marne Levine shared some insights on how the social platform is evolving.Getty Images

September 28, 2017

On Jan 25, join experts at Adweek Outlook 2023, a live virtual event, for trend forecasting, tips and tools. Register Now.

Instagram may just be seven years old but the platform is helping to redefine what it means to launch a business and what relationships with consumers look like.

In fact, 80 percent of people on the platform (there are 800 million monthly users) connect to a business voluntarily, according to Instagram’s COO Marne Levine.

“Shrinking the distance between businesses and customers and bringing you closer to the things that matter to you is really something that we’re focused on,” said Levine at Advertising Week in New York on Wednesday.