80% of Instagram Users Voluntarily Connect With a Brand on the Platform

It wants to 'shrink the distance between businesses and customers'

Instagram's COO Marne Levine shared some insights on how the social platform is evolving. Getty Images

Instagram may just be seven years old but the platform is helping to redefine what it means to launch a business and what relationships with consumers look like.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.