Instagram Is Changing One of Its Policies on Removing Accounts

A hard number of violating posts will trigger the move, instead of a percentage of total posts

Instagram doesn't want bad actors to game the system alashi/iStock

Instagram is in the process of changing a policy it uses to determine when accounts should be removed from its platform.

The Facebook-owned photo- and video-sharing network’s current rule allows a certain percentage of violations within a time frame before an account is removed, but some bad actors found a loophole: The more an account posts, the higher the number of violating posts it can get away with before reaching its threshold.

Rather than basing removals on percentage, Instagram will move to a hard number of violations.

An Instagram spokesperson said it would not specify that number, as it didn’t want bad actors to be able to formulate strategies to game the system.

Instagram also noted that this policy is just one of several that are used to determine whether accounts should remain on its platform.

Earlier this week, Instagram revealed that it will soon roll out a way for users to request reviews of content that was taken down directly through its application, mirroring Twitter’s debut of a similar feature last month. David Cohen is editor of Adweek's Social Pro Daily.