Imagine Your Music Festival Wristband Auto Updated to Facebook
Share@Site is a new product using SNORFID (Social Networking over RFID). It was used for the first time at Rock’n Coke 2011 Festival by Coca-Cola. With the new social media product, the attendees of Rock’n Coke shared their festival experiences instantly on Facebook throughout the event. Visitors were given their own individual RFID wristbands entering the event area. Then, they synchronized their Facebook accounts with their wristbands at user friendly registration kiosks.
Share@Site enables event visitors to update their social network accounts using RFID technology while getting them more involved in the excitement and fun of the event. RFID is radio-frequency identity technology that uses tiny computer chips to track items.
Share@Site is a new product using SNORFID (Social Networking over RFID). It was used for the first time at Rock’n Coke 2011 Festival by Coca-Cola. With the new social media product, the attendees of Rock’n Coke shared their festival experiences instantly on Facebook throughout the event.
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