IABC Survey: Email, Intranets More Popular Than Social Media For Employee Engagement
When it comes to communicating with employees, many companies are still using tried and true forms of digital communication.
A new survey released today from the International Association of Business Communicators (IABC) reveals most organizations are using email (83 percent) and intranets (75 percent) to engage employees and foster productivity than social media channels.
Nearly half of employers currently communicate through Facebook, instant messaging, and Twitter. Other findings from the survey include:
Increasing productivity (66 percent) and retaining top talent (65 percent) are the most important goals employers cite to keep employees engaged.
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