Hugo Boss Releases Branded Cell Phone

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Continuing the recent trend toward fashion-branded cell phones, Hugo Boss has placed its name on a touchscreen handset, Engadget reports.

Available in Europe beginning next month for €479 ($620), the Hugo Boss edition F480 is (surprise) a virtual clone of a Samsung F480. That makes it somewhat less adventurous than the surprisingly successful LG Prada KE850, which featured a unique design and feature set.

For the Hugo Boss phone, however, the major differences are: a Hugo Boss logo on the front panel, Hugo Boss themes (such as wallpaper and other graphics), and “Hugo Boss-inspired” ringtones, which on paper sounds scary more than anything else. There’s also an optional Hugo Boss Bluetooth headset to go with the phone.