How Google Is Bringing Its Deep Tech to Life in Cannes

From Doodles to AR, Google is having some fun in the sun

Video: Nick Gardner / Editor: Breana Mallamaci

CANNES, France—Billions of us experience these Google products every day, from two-step verification, to Google Translate and AR, to the Google Doodles. So how do you bring these back-end, two-dimensional, deep-tech products to life? For Google, it meant taking up a parcel of beach along the French Riviera during the Cannes Lions Festival of Creativity and creating an interactive experience in the sand.

The sun-drenched activation is a respite for Cannes attendees, clients and partners. Watch above go see what Google is up to along the Croisette this year.

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.