How Families Are Being Protected on YouTube, YouTube Kids

YouTube detailed five ways that it's working to protect families

The YouTube Kids app

YouTube revealed five ways that it’s working to protect families and young viewers from inappropriate content on its main platform, as well as YouTube Kids.

These actions will address content that “attempts to pass as family-friendly, but is clearly not,” such as videos “with family entertainment characters but containing mature themes or adult humor.”

In a blog post, Johanna Wright, vice president of product management at YouTube, broke down the five different actions YouTube has taken and/or will take in the future (a full breakdown of each action is available here):

  1. Tougher application of our Community Guidelines and faster enforcement through technology.
  2. Removing ads from inappropriate videos targeting families.
  3. Blocking inappropriate comments on videos featuring minors.
  4. Providing guidance for creators who make family-friendly content.
  5. Engaging and learning from experts.

Wright said, “Across the board, we have scaled up resources to ensure that thousands of people are working around the clock to monitor, review and make the right decisions across our ads and content policies. These latest enforcement changes will take shape over the weeks and months ahead as we work to tackle this evolving challenge. We’re wholly committed to addressing these issues and will continue to invest the engineering and human resources needed to get it right. As a parent and as a leader in this organization, I’m determined that we do.”

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