How Content Travels on Facebook vs. Google News
Our sibling blog AllFacebook.com picked up on a Hitwise Intelligence analysis that found Facebook users tend to traffic news from sites operated by broadcast entities over ones by newspapers.
Though they have entirely different purposes, the study looked at how news and media traffic is directed on Facebook versus Google News. The chart above shows a very different Top 10 list for each, with the latter heavily weighted towards sites run by the top newspapers.
If you read between the lines a bit, what reverberates on Facebook tends to be conversational topics, including the weather (two of the top ten sites).
We suspect that sites like MSNBC.com,
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