Nearly three months after Altice USA launched its ad division, called a4, the platform has announced that it will launch locally as well.
The platform aims to allow a simplified and streamlined process to buyers who want to target specific advertisements to consumers on multiple screens.
To use the platform, a purchaser would need to know three things, said a4 president Paul Haddad — what audience you want to target, when you would want the campaign to run and a budget.
The platform will walk you through each step, from determining if you want to target viewers on a channel-specific audience to households with a particular income level.
“It’s
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