Snapchat teamed up with Adcolor to form the Snapchat Creative Council, a team of top Black creatives who will focus on addressing challenging issues in the U.S. and driving awareness across the messaging application’s community.
The multiyear partnership will bring together a panel of Black creative leaders to choose campaigns that leverage Snapchat’s creative tools, including augmented reality, to address pressing issues that disproportionately affect Black communities, with a focus on civic engagement, education and mental health.
The Snapchat Creative Council will nominate small creative teams to work on cause-related pitches over a five-week period, during which they will be able to connect with Snapchat’s creative strategy teams for help in developing their campaigns.
The winning pitch will be chosen in October, at which point it will be professionally produced and broadly promoted across the Snapchat platform, as well as on Snap Inc.’s off-platform channels.
The inaugural 2020 Snap Creative Council is made up of:
- Martellus Bennett, The Imagination Agency
- Keith Cartwright, Cartwright, member of the Adcolor Advisory Board
- Mark Clennon, Mark Clennon Creative
- Geoff Edwards, Gale Partners
- Kevin Green, Rapp, member of the Adcolor Advisory Board
- Kai Lawson, WPP
- Candace Queen, Tabernacle, member of the Adcolor Advisory Board
- Empress Varnado, The Empress Agency
- Shannon Washington, R/GA
Snap Inc. senior director of creative strategy Jeff Miller said in a statement, “Inspired by Saturday Morning’s open letter calling for ‘bold steps … that will bring about real change,’ we developed the Snapchat Creative Council to drive tangible progress in terms of diversity and inclusion—both in the ad industry and our global community of Snapchatters. We look forward to working closely with Adcolor and our new Council members to develop meaningful and effective programs that elevate the Black community.”
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