Heidi Browning: From MySpace to Universal McCann
Former MySpace senior vice president of insights and planning Heidi Browning is back in the ad-agency realm, recently assuming the newly created post of global digital officer for Interpublic Group of Cos.’ Universal McCann.
Browning spoke with AdAge.com about what she learned at MySpace:
A lot, like the notion of how, when and why to think about social in campaigns and what it actually takes to deliver on that, because, as we know, a lot of people think about social media on a campaign-by-campaign basis and it’s really much bigger than that.
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