HeadCount.org Is Using Concerts to Grab the Attention of Pro-Weed Voters

The Cannabis Voter Project aims to educate Americans

Not all people who attend concerts are consumers of cannabis, and not all consumers of cannabis attend shows, but nonpartisan voter engagement organization HeadCount.org is looking to connect with the members of those groups that do overlap.

HeadCount.org is gearing up for National Voter Registration Day Sept. 25 with the Cannabis Voter Project, aimed at educating Americans on how voting can impact cannabis policy.

The organization will register voters at concerts this summer, including tours by Dead & Company, G-Eazy, Jay-Z and Beyoncé , as well as the Vans Warped Tour.

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