Hanson Beer Is Coming, and Other Strange Beverage News

Beverage branding news today is bananas.

We started the day with news that beer had gone into space. Natural Light used the power of Facebook to reach an altitude of 90,000 feet.

And we have word that Coca-Cola has to dump its special white holiday cans because consumers object. The Wall Street Journal says some people prefer the red cans, others confused the white cans with Diet Coke, and still others think the cola tastes different in the white cans.

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