GWallet Moves Into Mobile App Offers

Social media monetization company gWallet is announcing a move into mobile apps this morning, with a new platform for smartphone developers to add offers and incentivized installs as methods for users to earn virtual currency.

GWallet got started well after most other offer companies, only taking $12.5 million in funding last December. That meant it was too late to become one of Facebook’s preferred offer partners, like Peanut Labs, so like other companies it needs to find business off the Facebook platform.

The pitch, as we noted in our coverage of the funding, is that gWallet can provide higher-quality offers than other companies, because it works directly with major brands. It was founded by Gurbaksh Chahal, who sold ad network BlueLithium to Yahoo in 2007 for some $300 million.

As part of the new platform, gWallet is entering a partnership with Mobclix, one of the larger mobile ad providers, to help reach more people.