Gulf of Mexico Coverage Boosts in June

Driven in part by its live stream from an underwater camera in the Gulf of Mexico, posted its 2010 monthly high in terms of video plays, with 13 million in June, up 214 percent compared with the prior-year month. added that its oil spill coverage generated more than 37 million page views for the month, and users have submitted nearly 3,000 iReports, with more than 200 vetted for use on the site.
In other June traffic news, logged 850 million total usage minutes for the month, topping by 303 million and Yahoo! News by 333 million. It was also No. 1 among global news and current events sites in time spent per person, with 23.4 minutes, and in page views, with 1.3 billion. said it logged 92 percent more page views than and double those of Yahoo! News, adding that its 36.3 million unique visitors for June bested’s 31.6 million,’s 15.8 million,’s 11.9 million, and’s 9.4 million. David Cohen is editor of Adweek's Social Pro Daily.