Guinness Promotes New US-Specific Facebook Page By Highlighting Local Music Series
Guinness recently launched a new Facebook fan page to promote its US division, appropriately named Guinness US, and it’s now promoting the page with a campaign called the Emerging Artists Series. The new promotion is part of the overall Fortune Favors The Bold campaign, which the brand has been pushing through social media and TV spots since late last year.
The Page is following a couple trends among brands using Pages. One is that it has decided to target US users separately from its other efforts on Facebook.
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