GRAMMY Awards Launch Location-Based App with On-Demand Music Startup Rdio
The 53rd Annual GRAMMY Awards will air on February 13th at 8PM ET/PT on CBS, with or without Kanye West. As part of the “Music is Life is Music” ad campaign, The Recording Academy has partnered with on-demand social music service Rdio on MusicMapper, a location-based application for iPhone and Android.
Users can pick a location, tag a song and write a note to create an audio autobiography that’s pinpointed on a searchable map. Rdio supplies the album art and 30-second song excerpts, as well as powering the music search functionality.
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