Google’s New Video Carousel Feature Boosts Views

Opinion: Its algorithm creates risk, adds opportunity to reputation management

You may have noticed that in early June, Google made a significant change to its search results by introducing a video carousel feature that affected queries for many brands and prominent individuals.

Google’s new video carousel replaces previously displayed video thumbnails and contains three videos with the option to scroll through as many as nine additional videos. The rollout of this new feature complements additional changes implemented recently by Google.

In an effort to answer search queries directly on the main search page, Google is effectively turning its search page into a destination page by allowing users to scroll through videos without leaving the main search page.

While the new carousel feature presents an opportunity for content creators to garner even more video views, it also presents the risk of unfavorable video content appearing in search results.

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