Google Wearables: A Software Strategy for Emerging Devices and Watches

Yesterday, Google made headlines by introducing its very first smart watches. However, it’s noticeably different than other smartwatches because Google is using it as a open software platform for wearables. Android has already made the developer API available to the public, and it’s expected to be used by app creators to sync their mobile apps to new devices running the software. More importantly, Google is already working with other hardware and watch manufacturers to make every day watches run the new operating system:

If you’re a developer, there’s a new section on focused on wearables. Starting today, you can download a Developer Preview so you can tailor your existing app notifications for watches powered by Android Wear. Because Android for wearables works with Android’s rich notification system, many apps will already work well. Look out for more developer resources and APIs coming soon. We’re also already working with several consumer electronics manufacturers, including Asus, HTC, LG, Motorola and Samsung; chip makers Broadcom, Imagination, Intel, Mediatek and Qualcomm; and fashion brands like the Fossil Group to bring you watches powered by Android Wear later this year.

So as we continue to watch Google struggle with making its Google Glasses more user friendly and socially acceptable, its watches might surpass expectations simply with market saturation and simply because it’s here and available before Apple.