Good Read: 30 Top Objections to Social Media and How to Respond

Marketing Shindig posted a comprehensive list of 30 Top Objections to Social Media and How to Respond, by Nick Shin, aimed at helping to convert non-believers at companies.

WebNewser recommends the entire article, but here are some highlights:

Why should I? I don’t need to. Just because everyone else is doing it, doesn’t mean I have to: Getting involved in social media allows you to be more engaged with your current and potential clients. The word “transparency” was probably 2009’s most clichéd word used to describe social media, but it’s true. Social media allows companies to have a voice and to show the public that your company is willing to listen and garner unsolicited feedback. Social media also allows your company to provide that extra customer-service option outside of the traditional email and phone outlets.

I’m in no hurry: Fair enough, but maybe your competitors are. It’s about missed opportunities. Look at all the Fortune 500 companies (Wal-Mart, Dell, Bank of America, General Motors, to name a few) that lost out on their name on Twitter before it exploded into a phenomenon.

It’s too risky; we’re better off doing nothing: The only risk that I see is the risk of doing nothing. Do you really want to risk letting your competitors take over the opportunities you are missing? Do you not care what customers (and competitors) are saying about you online? Monitor and engage to offset that risk.

Don’t want to acknowledge negatives: With the global acceptance of social media across all types of businesses and industries, negative comments will happen whether you want them to or not. The power of social media is in the public, i.e., the users. It gives your customers and potential customers a voice they didn’t have before. Negative comments are inevitable so, instead of ignoring them, embrace this opportunity to reach out as needed. The missed opportunity is to let it happen behind your back. You will be surprised to find out that many negative comments are based on inaccurate information. In addition, this type of feedback can lead to improved business processes or product/service enhancements. The power to influence is extremely powerful. You don’t have to respond to every negative mention, but at least follow the conversation.