There will be no controversial Super Bowl ads from domain provider and cloud platform GoDaddy this year, but that hasn’t kept the company out of the news.
GoDaddy announced an agreement to acquire Main Street Hub, a full-service marketing platform aimed at enabling small businesses to optimize their social media marketing.
The deal is valued at approximately $125 million in cash, as well as up to $50 million in potential future earn-outs. It’s expected to close late in the second quarter of 2018.
GoDaddy said its acquisition of Main Street Hub will help it enhance its professional services offerings for small-business owners by combining Main Street Hub’s branding experts—including photographers, writers, designers and marketers—with its proprietary technology, creating what it called a complete suite of “do-it-for-me” marketing capabilities on platforms including Facebook, Instagram, Twitter and Yelp.
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