Facebook Sets Up Shop at GDC 2016

The 30th Game Developers Conference is taking place at Moscone Center in San Francisco this week, and Facebook will have a strong presence at the event.

The 30th Game Developers Conference is taking place at Moscone Center in San Francisco this week, and Facebook will have a strong presence at the event.

The social network said in a blog post that team members from its partnerships and advertising units, as well as from Instagram and Facebook Audience Network, will be available for conversations at its booth Wednesday through Friday: South Hall, No. 1416.

The theater in Facebook’s booth will be the site for a series of micro-talks (schedule below), and visitors can play new games from developers including PlayDog Soft, Disruptor Beam and Nordeus.

Members of Facebook’s team will also participate in sessions at GDC 2016, including:

Facebook director of global games partnerships Leo Olebe added in the blog post:

Since GDC last year, we have continued to invest in our powerful suite of tools that drive distribution, engagement and monetization for game developers across multiple platforms.

As a further testament to Facebook’s power to connect the world through games, 33 million people have connected their Facebook accounts to either PlayStation Network or Xbox Live, while more than 450 million people play Facebook-connected games on Web and mobile every month. Last year alone, game developers earned more than $2 billion on our Web gaming platform. It’s no wonder that Facebook Games remains the largest Web gaming platform in the world, where millions of players discover and play with their favorite games right on Facebook.com. To demonstrate our ongoing investments in the future of our own Web gaming platform, here’s a shortlist of recent features and improvements that Facebook Games has introduced:

  • Auto-targeting for app-to-user notifications to free developers that send more than 50,000 notifications weekly from maintaining at least a 17 percent weekly click-to-impression ratio, because Facebook will only deliver app-to-user notifications to the people who are most likely to engage with your app.
  • A new feature called Creative Optimization for developers to upload additional image assets, giving Facebook the added flexibility to better optimize their placements within our recommendation channels to drive installs.
  • A collapsible right-hand column of the games window so that there are fewer distractions and more real estate for the games themselves.

Readers: Are any of you attending GDC 2016?