Social Pro Daily

Freemium Summit East: Educating a Market, Freeing a Service

Why create a freemium model for a paid product? Reputation Defender co-founder Owen Tripp answered that question during “Educating a Market, Freeing a Service,” his presentation at Freemium Summit East in New York Monday.

Reputation Defender was founded in 2006, and it offers a comprehensive suite of privacy and reputation tools to control publicly visible online data. Its products are used in more than 100 countries. So why explore a freemium model?

“Not enough people understand what we do,” Tripp said.