Fox and Jam3 Brought Snapchat AR Filters to 2019 Comic-Con International: San Diego

Fox teamed up with digital production firm Jam3 to create Snapchat augmented reality filters for 2019 Comic-Con International: San Diego this week.

A mural featuring shows in Fox’s Sunday-night lineup—The Simpsons, Bob’s Burgers, Bless the Harts and Family Guy—was painted, and Snapchat users can scan Snapcodes on the mural to activate filters.

#FOXSDCC Fan Fair at #ComicCon is open all weekend long! ????

Come check out our Animation Domination AR mural — a larger than life Snapchat photo op. ???? For more details visit: https://t.co/CZYfHQW3uu #SDCC2019 pic.twitter.com/cgrCp6skq5
— FOX (@FOXTV) July 18, 2019

Fox/Jam3

We're getting AR-ty at #SDCC19. Strike a pose at the @FOXTV Fan Fair and let the charm bomb explode! ???????? #FOXSDCC https://t.co/JxSIMgLI2R pic.twitter.com/uexpGJrOQJ
— Bob's Burgers (@BobsBurgersFOX) July 18, 2019

Fox/Jam3

Fox and Jam3 also teamed up on a ferris wheel with Snapchat’s iconic ghost inside each gondola, and it unlocks the Animation Domination AR Riding Experience.

Fox/Jam3

Fox/Jam3

David Cohen

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.