Top Artists Put a Modern Spin on Classic Peanuts Characters for Ambitious Global Project

Keeping the 70-year-old brand fresh by presenting Snoopy, Charlie Brown, Woodstock and others as you've never seen them

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One of the grandest malls in Southeast Asia, the Siam complex in Bangkok that attracts some 250,000 people on a typical weekend, got a floor-to-ceiling infusion of cute this month, with a giant version of Snoopy’s red doghouse, pop-up shops selling graffiti-inspired Lucy Van Pelt swag, a Peanuts village and large-scale art installations featuring Charlie Brown, Woodstock and other characters from the classic brand.

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