Top Artists Put a Modern Spin on Classic Peanuts Characters for Ambitious Global Project

Keeping the 70-year-old brand fresh by presenting Snoopy, Charlie Brown, Woodstock and others as you've never seen them

One of the grandest malls in Southeast Asia, the Siam complex in Bangkok that attracts some 250,000 people on a typical weekend, got a floor-to-ceiling infusion of cute this month, with a giant version of Snoopy’s red doghouse, pop-up shops selling graffiti-inspired Lucy Van Pelt swag, a Peanuts village and large-scale art installations featuring Charlie Brown, Woodstock and other characters from the classic brand.