Foursquare Reaches 1 Million Claimed Business Listings, Launches Local Updates

With one million business owners who have claimed their listings on Foursquare, the location-based social network has found a new way for merchants to reach out to their most loyal customers. Foursquare has started rolling out Local Updates: a digital version of the classic sidewalk chalkboard.

With one million business owners who have claimed their listings on Foursquare, the location-based social network has found a new way for merchants to reach out to their most loyal customers. Foursquare has started rolling out Local Updates: a digital version of the classic sidewalk chalkboard.

With the new feature, businesses will be able to see which of their regular customers (determined by the number of likes and check-ins) are in the area. They can then send an offer or announcement just for them.

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