Four Hachette Magazines Join Verizon Mobile Web 2.0
Hachette Filipacchi media has introduced ELLEMobile, ELLEgirl Mobile, Car and Driver Mobile, and Premiere Mobile on Verizon Wireless’ Mobile Web 2.0 service, according to a new MediaPost report.
These four mobile magazines are different than regular cell phone Web sites like wap.caranddriver.com in that they’re integrated into Verizon’s custom “mobile Web 2.0” interface.
The new services are available to Verizon Web 2.0 subscribers, who pay $5 per month plus airtime charges. Personally, we’re not fans of this approach, because it’s yet another way to nickel-and-dime Verizon subscribers.
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