Forbes.com Taps ad summos Audience-Optimization Solutions
Forbes.com will use audience-optimization solutions from ad summos in an attempt to increase its CPM (cost per thousand homes) on non-guaranteed inventory under terms of a partnership agreement between the two parties.
ad summos was founded by three members of the senior-management team at behavioral-targeting outfit TACODA, which was acquired by Aol in 2007: CEO Curt Viebranz, president Daniel Jaye, and executive vice president of operations Matthew Goldstein.
Forbes Media CEO Mike Perlis said:
We obviously have done business with a number of networks and yield-management companies over the years, but ad summos’ offerings are unique in multiple ways.
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