Campbell Soup Company recently poached Adam Kmiec from Walgreens, naming him the global lead for digital marketing and social in a newly created role at the 143-year-old CPG giant. During the last several weeks, Kmiec has been gearing up for his firm’s fiscal 2013, which begins Aug. 1, when he plans to begin transforming Campbell’s reputation in the digital marketing world.
“The same type of aggressiveness and emphasis on speed-to-market that I had at Walgreens,” he said, “I very much intend on bringing here to Campbell’s.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in