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Two shops remain in the hunt for Walgreens’ creative account, with another round of presentations expected this month.
Sources identified the finalists as GSD&M in Austin, Texas, and the Chicago office of mcgarrybowen.
Each agency has already made a presentation to Walgreens’ top marketing executives and will now present to the retailer’s executive board. Those meetings will take place either next week or the week after, according to sources.
The brand’s major media spending hovers around $200 million annually, according to Nielsen.
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