Fashion Week: Bloggers Welcome?
With September upon us, so comes with it another New York Fashion Week. While the tents in Bryant Park have yet to fill up with models, designers, media and special guests, there are already events taking place before tomorrow’s official start.
However, the real question here, from any fashion publicist’s perspective is how to manage an event to get most positive media coverage for your client, while dealing with those pesky bloggers.
Gillian Reagan’s story, “Oh, Lowly Blogger? Your Seat’s in the Back,” which appeared Tuesday’s New York Observer, tackles the issue of the publicist’s dilemma as to who “counts” when doling out media passes for events.
Reagan gives one example here:
Even trusted fashion-industry darlings, like Scott Schuman, who left his job as director of the men’s fashion department at Bergdorf Goodman in 2005 to nurse his sick daughter and take digital pictures for his Web site, TheSartorialist.com,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in