The Fan-Gate Feature on Facebook Has Been Disabled -- What Now?
Facebook recently disabled the fan-gate feature, where brands required consumers to like pages to access to exclusive content. What should marketers do now?
Back in August, Facebook announced a bunch of updates, one of which was disabling the fan-gating feature. And on November 5th, those changes went into action. For brands and companies that used this feature to grow fans, it’s time to take a new approach.
For the uninitiated, “fan-gating” is when a brand requires consumers to like its page before they can view content or enter a sweepstakes. It was a way to incentivize people to become fans.
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